The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market PDF (Adobe DRM) download by Sandy Carter

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

IBM Press
Publication date: October 2008
ISBN: 9780137010301
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable ResultsFor every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools–and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: • Social networks with virtual environments, including Second Life • Online communities including Facebook • Viral Marketing and eNurturing • Serious Gaming • Widgets • Wikis • Blogging, including Twitter • RSS • Podcasting • Videocasting Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies–now, and for years to come. Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don’t forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.
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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market PDF (Adobe DRM) download by Sandy Carter
IBM Press, October 2008
ISBN: 9780137010301
EAN:  9780137010301
PDF (Adobe DRM)
List Price: $23.99 eBook price: $21.99
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market ePub (Adobe DRM) download by Sandy Carter
IBM Press, October 2008
ISBN: 9780137010318
EAN:  9780137010318
ePub (Adobe DRM)
List Price: $23.99 eBook price: $21.99
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