The New Positioning: The Latest on the World's #1 Business Strategy PDF (Adobe DRM) download by Steve Rivkin

The New Positioning: The Latest on the World's #1 Business Strategy

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McGraw-Hill
Publication date: December 2000
ISBN: 9780071369190
Digital Book format: PDF (Adobe DRM)

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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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