The Practice of Public Relations PDF (Adobe DRM) download by Wilfred Howard

The Practice of Public Relations

Publication date: June 2016
ISBN: 9781483183107
Digital Book format: PDF (Adobe DRM)


List price:
Our price:

You save: $4.96 (7%)
The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.
The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.
Marketing, advertising, and communications professionals and students will find the book very useful.
Please sign in to review this product.
The Practice of Public Relations PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
37315 Kb
Copy From Text: