The Secrets of Successful Public Relations and Image-Making PDF (Adobe DRM) download by Tony Greener

The Secrets of Successful Public Relations and Image-Making

Butterworth-Heinemann
Publication date: June 2016
ISBN: 9781483100517
Digital Book format: PDF (Adobe DRM)

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The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR.
Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign.
The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
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The Secrets of Successful Public Relations and Image-Making PDF (Adobe DRM) download by Tony Greener
The Secrets of Successful Public Relations and Image-Making
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Butterworth-Heinemann, June 2016
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List Price: $72.95 Our price: $67.99