The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers PDF (Adobe DRM) download by Traci Browne

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

Que Publishing
Publication date: May 2012
ISBN: 9780132918046
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book.Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older "virtual" techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers
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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers PDF (Adobe DRM) download by Traci Browne
Que Publishing, May 2012
ISBN: 9780132918046
EAN:  9780132918046
PDF (Adobe DRM)
List Price: $19.99 eBook price: $15.99
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers ePub (Adobe DRM) download by Traci Browne
QUE, June 2012
ISBN: 9780132918039
EAN:  9780132918039
ePub (Adobe DRM)
List Price: $19.99 eBook price: $15.99