The Ten Principles Behind Great Customer Experiences ePub (Adobe DRM) download by Matt Watkinson

The Ten Principles Behind Great Customer Experiences

FT Publishing International
Publication date: February 2013
ISBN: 9780273775980
Digital Book format: ePub (Adobe DRM)

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Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

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