Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together PDF (Adobe DRM) download by Chuck Munson

Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together

FT Press
Publication date: September 2013
ISBN: 9780133758207
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$12.99
Our price:
$11.99

You save: $1.00 (8%)

This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.

Please sign in to review this product.
Format:
Devices:
Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
228 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 30 selections within 30 days.
Printing:
Enabled. Limit of 30 pages within 30 days.
Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together PDF (Adobe DRM) download by Chuck Munson
FT Press, September 2013
ISBN: 9780133758207
EAN:  9780133758207
PDF (Adobe DRM)
List Price: $12.99 eBook price: $11.99
Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together ePub (Adobe DRM) download by Chuck Munson
FT Press, September 2013
ISBN: 9780133758214
EAN:  9780133758214
ePub (Adobe DRM)
List Price: $12.99 eBook price: $11.99
Other books by Chuck Munson
Supply Chain Risk Management for Macro Risks ePub (Adobe DRM) download by Chuck Munson
Supply Chain Risk Management for Macro Risks
Chuck Munson
FT Press, September 2013
ISBN: 9780133585476
Format: ePub, PDF
List Price: $12.99 Our price: $11.99
When a Western 3PL Meets an Asian 3PL, Something Magical Happens ePub (Adobe DRM) download by Chuck Munson
When a Western 3PL Meets an Asian 3PL, Something Magical Happens
Chuck Munson
FT Press, September 2013
ISBN: 9780133585483
Format: ePub, PDF
List Price: $9.99 Our price: $8.99
Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints: IGNYS Automotive PDF (Adobe DRM) download by Chuck Munson
Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints: IGNYS Automotive
Chuck Munson
FT Press, September 2013
ISBN: 9780133585490
Format: PDF, ePub
List Price: $12.99 Our price: $11.99
Supplier Selection at Kerneos, Inc. PDF (Adobe DRM) download by Chuck Munson
Supplier Selection at Kerneos, Inc.
Chuck Munson
FT Press, September 2013
ISBN: 9780133585568
Format: PDF, ePub
List Price: $12.99 Our price: $11.99