Toyota China: Matching Supply with Demand PDF (Adobe DRM) download by Chuck Munson

Toyota China: Matching Supply with Demand

FT Press
Publication date: September 2013
ISBN: 9780133757682
Digital Book format: PDF (Adobe DRM)

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This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.

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Toyota China: Matching Supply with Demand PDF (Adobe DRM) download by Chuck Munson
FT Press, September 2013
ISBN: 9780133757682
EAN:  9780133757682
PDF (Adobe DRM)
List Price: $12.99 eBook price: $11.99
Toyota China: Matching Supply with Demand ePub (Adobe DRM) download by Chuck Munson
FT Press, September 2013
ISBN: 9780133757699
EAN:  9780133757699
ePub (Adobe DRM)
List Price: $12.99 eBook price: $11.99
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