Transforming Organizations for the Subscription Economy: Starting from Scratch ePub (Adobe DRM) download by Alexander Manu

Transforming Organizations for the Subscription Economy: Starting from Scratch

Routledge
Publication date: August 2017
ISBN: 9781351983730
Digital Book format: ePub (Adobe DRM)

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The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek. Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everything is social, augmented and autonomous; objects and spaces will have multiple purposes, capabilities and meanings. This is a new territory full of opportunity which is generally discussed only at the level of technology involved instead of the intellectual level, where the real understanding of the need for transformation resides. The book reveals ideas about what is possible if we transform the present. The narrative is organized around what is actual and what is potential; what is the probable future that we can arrive at through change, and what is the possible future that we can build through transformation. When engaging in transformation, the following strategic question develops: if you were designing your organization today, how would you design it? In other words, how would you go about it starting from scratch? This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.
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Transforming Organizations for the Subscription Economy: Starting from Scratch ePub (Adobe DRM) download by Alexander Manu
Routledge, August 2017
ISBN: 9781351983730
EAN:  9781351983730
ePub (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Transforming Organizations for the Subscription Economy: Starting from Scratch PDF (Adobe DRM) download by Alexander Manu
Routledge, August 2017
ISBN: 9781351983747
EAN:  9781351983747
PDF (Adobe DRM)
List Price: $54.95 eBook price: $50.99
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