Unbrandable: How to Succeed in the New Brand Space ePub (Adobe DRM) download by Adam N. Stone

Unbrandable: How to Succeed in the New Brand Space

Thames & Hudson
Publication date: July 2015
ISBN: 9780500772607
Digital Book format: ePub (Adobe DRM)

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The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentless materialism, and suspicious of products they do not want or that are bad for the environment.
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