Unthinking: The Surprising Forces Behind What We Buy ePub (Adobe DRM) download by Harry Beckwith

Unthinking: The Surprising Forces Behind What We Buy

eBookMall Preferred Publisher
Business Plus
Publication date: January 2011
ISBN: 9780446574204
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$9.99
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
Please sign in to review this product.
Devices:
Unthinking: The Surprising Forces Behind What We Buy ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
598 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Enabled and unlimited.
Other books by Harry Beckwith
What Clients Love: A Field Guide to Growing Your Business PDF (Adobe DRM) download by Harry Beckwith
What Clients Love: A Field Guide to Growing Your Business
Harry Beckwith
Warner Books, January 2003
ISBN: 9780446527552
Format: PDF, ePub
Our price: $9.99
The Invisible Touch: The Four Keys to Modern Marketing PDF (Adobe DRM) download by Harry Beckwith
The Invisible Touch: The Four Keys to Modern Marketing
Harry Beckwith
Grand Central Publishing, March 2000
ISBN: 9780446524179
Format: PDF, ePub
Our price: $9.99
The Invisible Touch: Biz Books to Go PDF (Adobe DRM) download by Harry Beckwith
The Invisible Touch: Biz Books to Go
Harry Beckwith
Warner Books, January 2001
ISBN: 9780759591165
Format: PDF
Our price: $9.99
Selling the Invisible: A Field Guide to Modern Marketing ePub (Adobe DRM) download by Harry Beckwith
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Business Plus, June 1999
ISBN: 9780446520942
Format: PDF, ePub
Our price: $9.99