We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement ePub (Adobe DRM) download by Andi Zeisler

We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement

PublicAffairs
Publication date: May 2016
ISBN: 9781610395908
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$11.99
Feminism has hit the big time. Once a dirty word brushed away with a grimace, "feminist" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé. It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what's long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces.

But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's media and pop-culture marketplace, after all, hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent-or less-of the man's dollar, and vicious attacks on women, both on- and offline, are utterly routine.

Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, We Were Feminists Once is the story of how we let this happen, and how we can amplify feminism's real purpose and power.
Please sign in to review this product.
Devices:
We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
891 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Andi Zeisler
BITCHfest: Ten Years of Cultural Criticism from the Pages of Bitch Magazine ePub (Adobe DRM) download by Margaret Cho
BITCHfest
Margaret Cho & Lisa Jervis & Andi Zeisler
Farrar, Straus and Giroux, August 2006
ISBN: 9780374113438
Format: ePub
Our price: $9.99