What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands ePub (Adobe DRM) download by Ryan Mathews

What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands

FT Press
Publication date: August 2007
ISBN: 9780132704199
Digital Book format: ePub (Adobe DRM)

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This is the eBook version of the printed book.Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story…create the back story that makes it believable…make sure your story cuts through today’s relentless bombardment of consumer messages…and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLINGDiscovering what stories can do for your business THE ABOLITION OF CONTEXTTelling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMESLeveraging themes your audiences will understand and believe APPLIED STORYTELLING 101Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER’S TOOLBOXMaking your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
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What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands PDF (Adobe DRM) download by Ryan Mathews
Financial Times Prentice Hall, July 2007
ISBN: 9780132364287
EAN:  9780132364287
PDF (Adobe DRM)
List Price: $27.99 eBook price: $24.99
What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands ePub (Adobe DRM) download by Ryan Mathews
FT Press, August 2007
ISBN: 9780132704199
EAN:  9780132704199
ePub (Adobe DRM)
List Price: $27.99 eBook price: $24.99
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