What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales ePub (Adobe DRM) download by Ram Charan

What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

Penguin
Publication date: September 2008
ISBN: 9780141889870
Digital Book format: ePub (Adobe DRM)

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According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combination

Someday, every company will listen more closely to the customer. In the meantime, this eye opening book will show you how to get ahead of the competition.

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Language:
ENG
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