Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys ePub (Adobe DRM) download by Marcel Danesi

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Rowman & Littlefield Publishers
Publication date: September 2007
ISBN: 9781461647119
Digital Book format: ePub (Adobe DRM)

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Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys ePub (Adobe DRM) download by Marcel Danesi
Rowman & Littlefield Publishers, September 2007
ISBN: 9781461647119
EAN:  9781461647119
ePub (Adobe DRM)
List Price: $32.99 eBook price: $28.99
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys PDF (Adobe DRM) download by Marcel Danesi
Rowman & Littlefield Publishers, September 2007
ISBN: 9781461647119
EAN:  2370004575391
PDF (Adobe DRM)
List Price: $32.99 eBook price: $28.99
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