Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys ePub (Adobe DRM) download by Marcel Danesi

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Rowman & Littlefield Publishers
Publication date: September 2007
ISBN: 9781461647119
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$33.00
Our price:
$28.99

You save: $4.01 (12%)
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Please sign in to review this product.
Devices:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
1560 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys ePub (Adobe DRM) download by Marcel Danesi
Rowman & Littlefield Publishers, September 2007
ISBN: 9781461647119
EAN:  9781461647119
ePub (Adobe DRM)
List Price: $33.00 eBook price: $28.99
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys PDF (Adobe DRM) download by Marcel Danesi
Rowman & Littlefield Publishers, September 2007
ISBN: 9781461647119
EAN:  2370004575391
PDF (Adobe DRM)
List Price: $33.00 eBook price: $28.99
Other books by Marcel Danesi
Language, Society, and New Media: Sociolinguistics Today ePub (Adobe DRM) download by Marcel Danesi
Language, Society, and New Media: Sociolinguistics Today
Marcel Danesi
Routledge, December 2017
ISBN: 9781138295506
Format: ePub, PDF
List Price: $49.95 Our price: $46.99
Practice Makes Perfect: Italian Conversation, Premium Second Edition ePub (Adobe DRM) download by Marcel Danesi
Practice Makes Perfect: Italian Conversation, Premium Second Edition
Marcel Danesi
McGraw-Hill Education, September 2017
ISBN: 9781260026207
Format: ePub, PDF
List Price: $18.00 Our price: $13.99
Understanding Media Semiotics PDF (Adobe DRM) download by Marcel Danesi
Understanding Media Semiotics
Marcel Danesi
Bloomsbury Academic, March 2017
ISBN: 9780340808849
Format: PDF, ePub
List Price: $36.99 Our price: $34.99
Murder in Plain English: From Manifestos to Memes--Looking at Murder through the Words of Killers ePub (Adobe DRM) download by Michael Arntfield
Murder in Plain English: From Manifestos to Memes--Looking at Murder through the Words of Killers
Michael Arntfield & Marcel Danesi
Prometheus Books, March 2017
ISBN: 9781633882539
Format: ePub
Our price: $11.99