You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side ePub (Adobe DRM) download by Orly Lobel

You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

W. W. Norton & Company
Publication date: November 2017
ISBN: 9780393254082
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$26.23
Our price:
$24.99

You save: $1.24 (5%)

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival—the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas—whether conceived during work hours or on their own time—Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.

Please sign in to review this product.
Devices:
You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
1137 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Orly Lobel
Talent Wants to Be Free: Why We Should Learn to Love Leaks, Raids, and Free Riding ePub (Adobe DRM) download by Orly Lobel
Talent Wants to Be Free: Why We Should Learn to Love Leaks, Raids, and Free Riding
Orly Lobel
Yale University Press, September 2013
ISBN: 9780300166279
Format: ePub
List Price: $35.00 Our price: $32.99